Sofia Naidoo

Summary

Sofia Naidoo is a design professional with a track record of shipping high-impact work. Known for clear written communication and a bias toward measurable outcomes. Comfortable working across product, engineering, and design in fast-moving environments.

Experience

• Junior Designerat Initech2017–now

  • Shipped a design initiative that improved NPS by 28%.
  • Built a tooling framework adopted by 6 teammates.
  • Mentored 4 engineers; ran the interview loop.
• Design Leadat Standard Bank2014–2016

  • Shipped a design initiative that improved engagement by 31%.
  • Built a scalable service adopted by 7 teammates.
  • Mentored 5 engineers; ran the interview loop.
• Head of Designat Naspers2011–2013

  • Shipped a design initiative that improved revenue by 34%.
  • Built a data pipeline adopted by 8 teammates.
  • Mentored 1 engineers; ran the interview loop.

Education

• MBA · Design

  University of KwaZulu-Natal · 2011–2015

Communication log

Recent comms

• inboundphone8/6/2026, 7:02:59 PMby Elle

  Touching base on the Data Engineer · executive · axdemo #007 search. Happy to share more context when useful.

• outboundnote8/6/2026, 12:02:59 PM

  Touching base on the Data Engineer · executive · axdemo #007 search. Happy to share more context when useful.