Priya Abrahams

Summary

Priya Abrahams is a design professional with a track record of shipping high-impact work. Known for clear written communication and a bias toward measurable outcomes. Comfortable working across product, engineering, and design in fast-moving environments.

Experience

• Design Leadat Initech2013–now

  • Shipped a design initiative that improved NPS by 43%.
  • Built a tooling framework adopted by 26 teammates.
  • Mentored 4 engineers; ran the interview loop.
• Design Leadat Standard Bank2010–2012

  • Shipped a design initiative that improved engagement by 46%.
  • Built a scalable service adopted by 27 teammates.
  • Mentored 5 engineers; ran the interview loop.
• Head of Designat Naspers2007–2009

  • Shipped a design initiative that improved revenue by 49%.
  • Built a data pipeline adopted by 28 teammates.
  • Mentored 1 engineers; ran the interview loop.

Education

• MBA · Design

  University of the Free State · 2011–2015

Communication log

Recent comms

• inboundemail8/6/2026, 10:02:59 AM
  Screening call invitation

  Touching base on the Platform Engineer · executive · axdemo #016 search. Happy to share more context when useful.

• outboundphone8/6/2026, 3:02:59 AMby Elle

  Touching base on the Platform Engineer · executive · axdemo #016 search. Happy to share more context when useful.

• inboundnote8/4/2026, 1:02:59 AMby Elle

  Touching base on the Product Designer · executive · axdemo #073 search. Happy to share more context when useful.

• outboundemail8/3/2026, 6:02:59 PM
  Offer details

  Touching base on the Product Designer · executive · axdemo #073 search. Happy to share more context when useful.

• outboundlinkedin8/3/2026, 11:02:59 AMby Elle

  Touching base on the Product Designer · executive · axdemo #073 search. Happy to share more context when useful.